Kath Pay speaking at Inbox/Outbox, London

Hi all, I'm speaking along Dela Quist of Alchemy Worx on behalf of the DMA. If you're planning on attending, let me know and we can catch up. http://www.inbox-outbox.com/ Subscriber Focused Email - Marketing To People Not Lists (Session 6) DAY TWO Presented by Dela Quist, CEO, Alchemy Worx & Kath Pay, Managing Director, Ezemail Hosted by The Direct Marketing Association (DMA) Email is evolving. The old mass mail methods don't apply anymore. Today's subscriber is savvy - they know what they want...and it's up to us as marketers to deliver what they want, when they want. We’ll discuss the many benefits of focusing on the subscriber as well as show you how to best utilise customer focused http://www.revolution-events.com/Inbox08Prog.PDF

Labels: DMA, Event