Here is a list of some (there's plenty more, and I plan to keep adding to them) articles/blogs which talk about subscribers and how we, as marketers, should be focusing on our subscribers and their needs and not on ourselves and our needs. http://dmaemailblog.typepad.com/dma_email_marketing_counc/2008/06/email-marketing.html http://www.b2bemailmarketing.com/2008/06/subscribers-rul.html http://dmaemailblog.typepad.com/dma_email_marketing_counc/2008/06/making-the-case.html http://blogs.mediapost.com/email_insider/?p=658 http://www.b2bemailmarketing.com/2008/04/offering-value.html http://www.b2bemailmarketing.com/2008/04/why-you-need-to.html
Labels: subscriber focused
