Today I recieved an email from - no, I won't name and shame - but basically the from address was: 'firstname.lastname@example.org'.
It recalled to mind Seth's blog post: "If you don't want to get email...Don't send email"
I love Seth Godin's blog - who doesn't? He has the ability to remind us not to accept the things we sometimes blindly accept.
How long have we all been sitting back and accepting 'donotreply' emails from our service providers, retail vendors, utility providers etc etc?
Worst still - how many of us implement this tactic within our own email campaigns?....
Read the Full Post here: http://www.b2bemailmarketing.com/2008/09/why-limit-your.html