Event: A Practical Guide to Email Marketing

If you're in London (or near to it), I would encourage you to attend this conference. We have some brilliant speakers lined up - including Jeanniey Mullens of the EEC and Zinio, Dylan Boyd of eROI, Stpehanie Miller of Return Path, Tamara Gielen of OgilvyOne...the list continues..and of course, yours truly. There are 3 breakout channels: B2B, B2C and Not For Profit....

Keynote speech from Jeanniey Mullen, Founder of Email Experience Council
and CMO at Zinio, and Dylan Boyd, VP of Sales & Strategy, eROI

one day conference

 At this conference you will:

• Gain new insights on how email marketing really works.
• Learn where you should be investing.
• Discover how to integrate email with other channels.
• Identify the key drivers for higher ROI and revenue contribution.
• With breakout sessions focusing on email marketing in B2B, B2C and not-for-profit sectors, clients and agencies will have the opportunity to focus on and discuss issues unique to their business.

 
Date:  Tuesday 4 November 2008
Time:  9.00am - 4.30pm
Venue:  Thistle Marble Arch, Bryanston Street, London W1H 7EH
Cost:  DMA members: Standard £295.00 + VAT (£346.63); Charity/sole trader £250.75 + VAT (£294.64) Non members: £425.00 +VAT (£498.75); Charity/sole trader £361.25 + VAT (£424.47)

Agenda: 

9.00 Registration and coffee 
9.30 Chair's welcome
Jonathan Burston, Sales Director, CACI 

9.40 Keynote address: So you think you know how to effectively utilize email?
Jeanniey Mullen, CMO, Zinio and Founder, Email Experience Council
Dylan Boyd, VP of Sales and Strategy,eROI 

11.10 Refreshments and networking 

11.30  Seven ways to improve email response and revenues 
Stephanie Miller, Global Markets Analyst, Return Path

12.00 Subject lines - length is everything
Dela Quist, CEO, Alchemy Worx 

12.30 Lunch 

13.30  Breakout sessions - Delegates can choose one of the following sessions:
 
 Session one: B2B
Chair: Denise Cox, Newsletter Specialist, Newsweaver

Newsletters, blogs and search engine optimisation
Kath Pay, Managing Director, Ezemail

Myths and realities
Guy Hanson, Business Development Director, Database Group

Desigining for today's inbox
Steve Kemish, Client Services Director, Adestra

Deliverability do's: reaching the inbox
Will Schnabel, Vice President and General Manager of International Markets, Silverpop

Session two: B2C
Chair: Simone Barratt, Managing Director, e-Dialog EMEA

Desigining for today's inbox
Steve Kemish, Client Services Director, Adestra

Deliverability do's: reaching the inbox
Will Schnabel, Vice President and General Manager of International Markets, Silverpop

Improving the results of your email campaigns
Tamara Gielen, Director of Email and Digital Dialogue Strategies, OgilvyOne

Myths and realities
Guy Hanson, Business Development Director, Database Group

Session three: Not-for-profit
Chair: Richard Gibson, Commercial Director, RSA Direct

Deliverability do's: reaching the inbox
Will Schnabel, Vice President and General Manager of International Markets, Silverpop

Desigining for today's inbox
Steve Kemish, Client Services Director, Adestra

Myths and realities
Guy Hanson, Business Development Director, Database Group

Hitting the Heart - A study and comparison of 15 well known charities
Simon Bird, Technical Director, dotMailer

 
15.30 Refreshements & networking 

15.50 The future of email marketing
James Bunting, Head of Client Services, Communicator Corporation
 
16.20 Chair's closing remarks
16.30 End of day 
 
To Book:
Phone:  Hannah Lang on 020 7291 3344 
Email:  hannah.lang@dma.org.uk 

Comments

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[Kinexus Internet Ltd]

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