The last edition for the year of EzeNews was sent out last week with the main article discussing designing for Today's Inbox:
Today's inbox is filled with less than desirable looking emails. This can be attributed to two main causes:
1: Email as a marketing medium has been thought of too long as being 'cheap'. If a company thinks this way of email, then chances are they're not going to invest time and finances into designing a great looking email. Can you imagine if we were to carry this thinking into print ads and TV commercials? We'd be seeing print ads designed by MS Publisher and TV commercials being recorded using with handy cam's. As a marketing medium, email gives one of the best ROI out there - so make the most of it and make a well-worth investment into your creative...
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