Hotmail flags unauthenticated email

Over at Smith-Harmons' The Retail Email Blog, Chad White writes about an alarming discovery he made with regards to a well-known US retailer's email being blocked by Hotmail due to it failing Senderid tests.

He finishes the post with some wise words: 'For those email marketers who have not authenticated their email with both Sender ID and DKIM, consider this your wake-up call. Getting your emails authenticated should be your top New Year’s resolution.'

Read Chad's post:

http://www.retailemailblog.com/2008/12/alert-hotmail-flags-unauthenticated.html

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