Need inspiration? Need to hear about some great case studies? Need some encouraging and informative facts and figures to apply to your campaigns? Need to learn from the best in the industry? Then come to the DMA's Email Evolution Conference in Scottsdale Arizona, February 9-11.
I'm happy to announce that I'll be partipating in a panel, so if you're planning on coming, be sure to let me know. Also - don't forget to use the following code when registering to get a fantastic discount: JAN09. You'll save a huge USD$700 on the conference price and will be able to register for just USD$999!
Marketing to Europe - The Do's and Don'ts
Location: Westin Kierland ~ Scottsdale, Arizona, USA
Date: Tuesday, February 10, 2009
Time: 3.30pm - 4.30pm
We'll be looking at an overview of the European marketing: Size of market, population comparison to give an understanding in the size difference between US and European market. “countries” vs. states. Issues marketers must take into account: Legislation by country, importance of quality translations, language barriers, appropriate English (American vs. British), time zones, public holidays, character sets - and how they can impact on template design and delivery method. Accommodating European data in opt-in forms, such as the fact that many require ZIP CODE fields (a real turn off in Europe).
Speakers:
Kath Pay, Managing Director, Ezemail
Dela Quist, CEO, Alchemy Worx
Tamara Gielen, Independant Email Marketing Consultant
Skip Fidura
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