I originally posted this on the DMA Email blog and as it has been picked up and retweeted everywhere, I thought that I would also post it here.
Some great ideas for using Twitter and email marketing for B2B
Reading and hearing a lot about Twitter of late and not sure what all the fuss is about? Sure, there are some sceptics out there - but I believe that all the hype about Twitter will settle down at some stage (remember the RSS hype a couple of years ago and how it was supposedly going to replace email?) and find its worthy position within the digital marketing mix in many companies.