Email4Thought

Twitter, B2B and email marketing

I originally posted this on the DMA Email blog and as it has been picked up and retweeted everywhere, I thought that I would also post it here.

Some great ideas for using Twitter and email marketing for B2B

Reading and hearing a lot about Twitter of late and not sure what all the fuss is about? Sure, there are some sceptics out there - but I believe that all the hype about Twitter will settle down at some stage (remember the RSS hype a couple of years ago and how it was supposedly going to replace email?) and find its worthy position within the digital marketing mix in many companies.

However, understandably, many companies are still not sure how they can take advantage of Twitter especially in the B2B realm. To our rescue comes Chad Horenfeldt of Anything Goes Marketing.

Read the full post here

Ps If you are on twitter, then be sure to check out and follow me @kathpay and @ezemail.

Take Return Path's European Email Marketing Survey

If you're an email marketer in Europe, then please take this quick survey to help our friends at Return Path benchmark perceptions among European email marketers.  Your answers will help to develop new products and training that help email marketers improve response and revenues.  The results will be shared with you.

Survey:  http://bit.ly/gby6k

Event: Ready Steady Email

A Joint DMA and IAB half day workshop

This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.

    * You will gain all the best and most up-to-date advice on the benefits of email marketing.
    * Learn about strategy, creative, implementation, results and reporting to produce great work.
    * Networking time with speakers and delegates on a one-to-one basis.

The event will include interactive sessions and a competition where participants will consider and develop a brief prepared by leading industry figures who will present prizes for the best work.

After the workshop visit the Technology for Marketing and Advertising exhibition taking place at Earls Court 2.

Who should attend:

    * Ideal for all new staff.
    * Marketing managers planning to introduce email marketing to their marketing mix, or looking to develop a more coherent approach to their email marketing.

Date:     Tuesday 24 February 2009
Time:     8.30am - 2.00pm
Venue:     Earls Court 2, London
Cost:     DMA/IAB members: Standard £45.00 + VAT (£51.75)
             Non members: Standard £60.00 + VAT (£69.00)
CPD:     3.5 hours can be claimed by CIM and IDM members

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