Twitter, B2B and email marketing

I originally posted this on the DMA Email blog and as it has been picked up and retweeted everywhere, I thought that I would also post it here.

Some great ideas for using Twitter and email marketing for B2B

Reading and hearing a lot about Twitter of late and not sure what all the fuss is about? Sure, there are some sceptics out there - but I believe that all the hype about Twitter will settle down at some stage (remember the RSS hype a couple of years ago and how it was supposedly going to replace email?) and find its worthy position within the digital marketing mix in many companies.

However, understandably, many companies are still not sure how they can take advantage of Twitter especially in the B2B realm. To our rescue comes Chad Horenfeldt of Anything Goes Marketing.

Read the full post here

Ps If you are on twitter, then be sure to check out and follow me @kathpay and @ezemail.

Comments

[Greg Cangialosi]

Good stuff Kath! I was one of the converted myself. I first said "what? I dont get it" - now twitter is one of the most important business tools we use today. It brings personality to our brand and gives us the opportunity to engage with a LOT of people we otherwise wouldn't know :-)

Hope you are well.

Greg

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Great insight here, but as a Twitter user and B2B marketer, time investment seems to be more and more of an excuse. Integrate your Twitter ID with your demand generation campaigns and create Google alerts to notify you every time your company name comes up. There is minimal time investment and no, you don't have to hire a new position to do this. Twitter is not a fad. It's here to stay. Use it or lose it. Be creative. Dust off traditional beliefs. I was that way for a while as well and can relate, but there is significant power here. Google B2B companies using social media and you will see real-world success stories everywhere.thanks for the post.

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