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February 18, 2009

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Greg Cangialosi

Good stuff Kath! I was one of the converted myself. I first said "what? I dont get it" - now twitter is one of the most important business tools we use today. It brings personality to our brand and gives us the opportunity to engage with a LOT of people we otherwise wouldn't know :-)

Hope you are well.

Greg

Los Angeles search engine marketing

Great insight here, but as a Twitter user and B2B marketer, time investment seems to be more and more of an excuse. Integrate your Twitter ID with your demand generation campaigns and create Google alerts to notify you every time your company name comes up. There is minimal time investment and no, you don't have to hire a new position to do this. Twitter is not a fad. It's here to stay. Use it or lose it. Be creative. Dust off traditional beliefs. I was that way for a while as well and can relate, but there is significant power here. Google B2B companies using social media and you will see real-world success stories everywhere.thanks for the post.


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