Event: Do consumers get too much email?

On the 28th of April at 4pm the DMA's Email Marketing Council will be presenting a panel discussion at Internet World entitled 'Do consumers get too much email?'.

Session: 28th April 4pm

Do consumers get too much email?

As the recession bites, marketers are often pressured into sending more email. What will be the impact of this now and in the longer term?

• What is the impact of this on ROI?
• How do you cut through the clutter?
• Is the situation different for B2B?
• Will volumes change again when the economy improves?

Panelists:

Dela Quist, CEO, Alchemy Worx
Denise Cox, Newsletter Specialist, Newsweaver
Kath Pay, Managing Director, Ezemail
Simone Barratt, Managing Director, e-Dialog UK
Tink Taylor, Business Development Director, dotMailer

If you're coming along to Internet World and would like to meet up, drop me a line :)

Comments

[Email Marketing Ed]

I think the vast majority would say yes.. but based on all the scam emails that come through!