Email4Thought

Email Marketing Conference - Barcelona

If you're able to get over to the the European Email marketing conference 2009, I'd encourage you to go. I'll see you there as I will be moderating a panel on Deliverability .

The European Email Marketing Conference 2009 (http://www.emailmarketingconference.com/) is the first and only conference on Email marketing with a fully European focus. Marketers from all over Europe will be presenting their business cases, sharing knowledge and new insights. Companies who are able to execute a state of the art email strategy will find themselves ahead of their competition. Email marketing has proven to be an effective marketing tool and is still one of the fastest growing marketing instruments today. Reason for this being that email marketing is a cost effective, profitable and economic marketing tool.

You will hear first hand from other global leaders in Email marketing such as:

• David Daniels – Forrester Research - VP and Principal Analyst of Forrester Research
• Dela Quist - CEO of Alchemy Worx
• Stan Rapp - Chairman & CEO, Engauge
• Carole Buissiere - Email Marketing Manager, HP
• Jeanniey Mullen, Founder, Email Experience Council; Global EVP & CMO, Zinio; Global EVP & CMO, VIVmag

The 3 day program will consist of an interactive pre-conference workshop, plenary sessions, concurrent sessions with panel discussions and case studies discussing topics such email marketing strategy Europe vs. USA, customer growth, deliverability and how to engage your customers efficiently and effectively while maximizing your ROI. Besides that the conference will also offer you an excellent social program with reception and dinner. You are able to meet and mingle with email professionals from all over Europe. This is Europe’s exclusive conference where email marketers share knowledge, discuss marketing strategies and learn from each other.

Date:   Wednesday November 11th - Friday  November 13th, 2009
Venue: Hotel Arts Barcelona, Marina 19-21, Barcelona 8005 Spain
Cost:    € 199* Pre-conference workshop: € 199 (only in combination with conference ticket)
 € 1195*: 2 day conference
Early bird special: € 995* (until September 14th)
* Prices do not include 16% VAT.

For more information and registration visit www.emailmarketingconference.com.

B2B engagement email marketing

I'll be particpating in a Best Practice Panel at this one day conference in London which is being held by the DMA, and you can read more about it below:

Business marketers often face even more daunting challenges than consumer marketers and B2B buyers have more information power than ever.

What are the implications for marketers seeking to generate new leads and drive greater engagement with prospects?

Right now companies are under more pressure than ever. Getting your B2B email marketing strategies and campaign right first time is essential.

Date:  Thursday 1 October 2009
Time:  9.30am - 4.15pm
Venue:  Bloomsbury Hotel, 16-22 Great Russell Street, London WC1B 3NN
Cost:  DMA members: standard £225 (+ VAT); charity £212.50 (+VAT)
Non members: standard £295 (+ VAT); charity £276.25 (+VAT) 
CPD:  Carries 4 hours and 45 minutes of CPD for CIM and IDM members

http://www.dma.org.uk/training/evt-article.asp?id=4607

Event: Do consumers get too much email?

On the 28th of April at 4pm the DMA's Email Marketing Council will be presenting a panel discussion at Internet World entitled 'Do consumers get too much email?'.

Session: 28th April 4pm

Do consumers get too much email?

As the recession bites, marketers are often pressured into sending more email. What will be the impact of this now and in the longer term?

• What is the impact of this on ROI?
• How do you cut through the clutter?
• Is the situation different for B2B?
• Will volumes change again when the economy improves?

Panelists:

Dela Quist, CEO, Alchemy Worx
Denise Cox, Newsletter Specialist, Newsweaver
Kath Pay, Managing Director, Ezemail
Simone Barratt, Managing Director, e-Dialog UK
Tink Taylor, Business Development Director, dotMailer

If you're coming along to Internet World and would like to meet up, drop me a line :)

Marketing Sherpa's Email Summit

For all of you who aren't attending Marketing Sherpa's Email Summit in Miami, there's an amazing amount of knowledge being passed through twitter from the sessions, on their hashtag #emailsummit.

You can follow it all here: http://search.twitter.com/search?q=%23emailsummit

Event: Ready Steady Email

A Joint DMA and IAB half day workshop

This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements.

    * You will gain all the best and most up-to-date advice on the benefits of email marketing.
    * Learn about strategy, creative, implementation, results and reporting to produce great work.
    * Networking time with speakers and delegates on a one-to-one basis.

The event will include interactive sessions and a competition where participants will consider and develop a brief prepared by leading industry figures who will present prizes for the best work.

After the workshop visit the Technology for Marketing and Advertising exhibition taking place at Earls Court 2.

Who should attend:

    * Ideal for all new staff.
    * Marketing managers planning to introduce email marketing to their marketing mix, or looking to develop a more coherent approach to their email marketing.

Date:     Tuesday 24 February 2009
Time:     8.30am - 2.00pm
Venue:     Earls Court 2, London
Cost:     DMA/IAB members: Standard £45.00 + VAT (£51.75)
             Non members: Standard £60.00 + VAT (£69.00)
CPD:     3.5 hours can be claimed by CIM and IDM members

Read More

Email Evolution Conference 09 and huge discount offer

Need inspiration? Need to hear about some great case studies? Need some encouraging and informative facts and figures to apply to your campaigns? Need to learn from the best in the industry? Then come to the DMA's Email Evolution Conference in Scottsdale Arizona, February 9-11.

I'm happy to announce that I'll be partipating in a panel, so if you're planning on coming, be sure to let me know. Also - don't forget to use the following code when registering to get a fantastic discount: JAN09. You'll save a huge USD$700 on the conference price and will be able to register for just USD$999!

Marketing to Europe - The Do's and Don'ts

Location: Westin Kierland ~ Scottsdale, Arizona, USA
Date: Tuesday, February 10, 2009
Time: 3.30pm - 4.30pm

We'll be looking at an overview of the European marketing: Size of market, population comparison to give an understanding in the size difference between US and European market. “countries” vs. states. Issues marketers must take into account: Legislation by country, importance of quality translations, language barriers, appropriate English (American vs. British), time zones, public holidays, character sets - and how they can impact on template design and delivery method. Accommodating European data in opt-in forms, such as the fact that many require ZIP CODE fields (a real turn off in Europe).

Speakers:

Kath Pay, Managing Director, Ezemail
Dela Quist, CEO, Alchemy Worx
Tamara Gielen, Independant Email Marketing Consultant
Skip Fidura

View the other Sessions

Email Insider Summit, Utah - catch up

Well, from all the twitters and blogs I've read, the Email Insider Summit in snowy Utah has been a great success.

You can catch up with the happenings and information shared here:

Mediapost Live Blog

#eis Twitter

Photos from the Summit

Videos from the Summit

Email Evolution Conference - Discount Code

February 9 -11, 2009, Westin Kierland, Scottsdale Arizona

The Email Experience Council and the USA Direct Marketing Association will join forces for the second year in a row for 3 days of focused learning, networking, and exploring at the only conference for - and by - email marketers and I'm happy to say that I'll be moderating a panel on 'Marketing to Europe - the do's and don'ts'.

Step Up to Bigger Profits
The Email Evolution Conference will arm you with actionable strategies, illuminating research, and insightful forecasts to help you get up-to-speed with today's customer preferences, and stay one step ahead of the competition!

Customise your course of study by choosing from a variety of sessions, or follow one of three tracks:

    * Statistics and Research - Numbers and trends you need to know about
    * Case Studies and Action Items - Information you can leverage and apply directly to your role
    * Strategy and Theory - Insights and discussions about the inner workings of the Email Marketing Channel

DISCOUNT CODE
We have very kindly been given a discount code to use. This will give you $200 off the Full conference (pre-con and main) and main conference (2 days).  It will be off the member and non-member price.

The code to use is EECUK

Find out more...

February 9 -11, 2009, Westin Kierland, Scottsdale Arizona

The Email Experience Council and the USA Direct Marketing Association will join forces for the second year in a row for 3 days of focused learning, networking, and exploring at the only conference for - and by - email marketers and I'm happy to say that I'll be moderating a panel on 'Marketing to Europe - the do's and don'ts'.

Step Up to Bigger Profits
The Email Evolution Conference will arm you with actionable strategies, illuminating research, and insightful forecasts to help you get up-to-speed with today's customer preferences, and stay one step ahead of the competition!

Customise your course of study by choosing from a variety of sessions, or follow one of three tracks:

    * Statistics and Research - Numbers and trends you need to know about
    * Case Studies and Action Items - Information you can leverage and apply directly to your role
    * Strategy and Theory - Insights and discussions about the inner workings of the Email Marketing Channel

DISCOUNT CODE
We have very kindly been given a discount code to use. This will give you $200 off the Full conference (pre-con and main) and main conference (2 days).  It will be off the member and non-member price.

The code to use is EECUK

Find out more...

Learnings from A Practical Guide to Email Marketing

On Tuesday I attended and presented at the DMA's 'A Practical Guide to Email Marketing'. We set up a twitter tag #dmapg for it and had various people twittering notes during the presentations.

Tamara Gielen over at Be Relevent! has put together some great points noted at the conference based on these twitters.....well worth reading.

If you want to read all the twitters (which also includes comments and questions from non-attendees who were reading the twitters in real-time please go here.

Meet up?

In London or New York this week? Fancy meeting up?

This coming Tuesday I'll be speaking at the DMA's 'A Practical Guide to Email Marketing' on 'Newsletters, Blogging and SEO - How they work together'. If you're going to be there I'd love to meet up with you.

Then on Thursday I'll be attending Return Path's IN Conference in New York, and will be there a few days - so if you'd like to meet up - send me an email.