Email4Thought

New: API is now available

We're happy to announce the release of our API. What is an API? It is an Application Programming Interface. This simply means that it is an application which can be used to make your database/CRM talk with your Ezemail account. What can it do? Well, basically, it can do anything that you want it to do. However, to use the API requires programming skills 'your end', as each database/CRM is different. Moreover, each company has different requirements of the API, and so it can be customised to meet your exact requirements. For further information, please contact us for details and pricing.

Labels: API

Feedback Loops

As part of our committment to achieving the best deliverability we possibly can, we partake in what is known as ISP's Feedback Loops (FBL's). This means that when a complaint is made to the ISP (generally by hitting 'this is spam' button), they pass it onto us. In the past these have manually been opted-out, but we have now implemented an automated process for opting out these complaints. By opting out those who complain assists with keeping our reputation (and yours) untarnished and deliverability high. You can recieve a report of these complaints via email. To do please go to 'Edit Your Details > Email Address to Notify You of Subscriptions, Opt-Outs & Bounces and enter the email address you would like this report to go to.

Labels: Bounce Report, FBL's, Feedback Loops

Campaign Bounce Email Report

We have improved the Campaign Bounce Email Report. The Report now consists of 3 separate reports: Hard Bounces, Soft Bounces and Feedback Complaints (which have been automatically opted-out). You will only receive the notifications if any of the above have occurred. To ensure that you recieve this report please go to 'Edit Your Details > Email Address to Notify You of Subscriptions, Opt-Outs & Bounces and enter the email address you would like this report to go to.

Labels: Bounce Report, FBL's, Feedback Complaints, Hard Bounces, new feature, Soft Bounces

Archive Categories

We have introduced the ability to archive categories. So, if your system is based on creating a new category for each campaign that you send out, you can now clean up your category list by archiving old categories. To archive a category, simply go into Category Maintenance > Edit Category and select Archive from the drop down box.

Labels: archive categories, new feature

Hotmail List-Unsubscribe

Here at Ezemail we are constantly striving to be at the leading edge so that our users benefit from some of the highest deliverability rates in the industry. So, we're happy to announce that we are one of the early implementers of Hotmail's 'list-unsubscribe' tool. This allows a recipient with a Hotmail account to unsubscribe using 'Hotmail's unsubscribe link' rather than our standard unsubscribe link. This unsubscribe link is automatically inserted into the header of the email and is visible to all subscribers who have marked you as a safe sender. This has been initiated by Hotmail in recognition of the problem that many Hotmail users wrongly use the 'this is spam' button to unsubscribe rather than the unsubscribe link. Therefore the logic of this new way of unsubscribing is that users trust Hotmail and are therefore more likely to unsubscribe using Hotmail's unsubscribe link (which is integrated into the Ezemail system), which in turn reduces the wrongful complaints and thus increases your reputation and deliverability.

When a hotmail user clicks the unsubscribe link they are taken to an Ezemail unsubscribe page where they can unsubscribe from the list, which will automatically flag them on your account as being opted-out.

Labels: Hotmail, List-Unsubscribe, new feature