Email4Thought

Opt out/Opt in stats for Twitter

If either you or your company use Twitter then I recommend you check out TweetEffect. This allows you to not only have general stats as to your opt in and opt out numbers, but it also allows you to see which 'tweets' won you followers and which lost you followers.

Of course - this is just the beginning. Just like examining your link stats on your email campaigns, you can use this information to identify what type of tweets your followers like and which ones they don't like, which will assist you in not only reducing your unsubscribes (as such) but also hopefully increase your number of followers.

Currently Twitter is still a 'new' toy as such and everyone loves trying it out, but as with most marketing mediums, the rule of quality over quantity still rules. So, think twice before tweeting  - ask yourself are you adding value to your followers? Because if you're not -then there's plenty of alternatives for your followers to be following.

As a reminder you can follow Ezemail at @ezemail and me at @kathpay

Twitter, B2B and email marketing

I originally posted this on the DMA Email blog and as it has been picked up and retweeted everywhere, I thought that I would also post it here.

Some great ideas for using Twitter and email marketing for B2B

Reading and hearing a lot about Twitter of late and not sure what all the fuss is about? Sure, there are some sceptics out there - but I believe that all the hype about Twitter will settle down at some stage (remember the RSS hype a couple of years ago and how it was supposedly going to replace email?) and find its worthy position within the digital marketing mix in many companies.

However, understandably, many companies are still not sure how they can take advantage of Twitter especially in the B2B realm. To our rescue comes Chad Horenfeldt of Anything Goes Marketing.

Read the full post here

Ps If you are on twitter, then be sure to check out and follow me @kathpay and @ezemail.